About — Real Concept India

Est.
2018 A decade in
Gurugram

Our story

It began with a simple frustration.

In 2014, Shiv Kumar bought his first home in Gurugram. The process took eleven months, six brokers, and twelve site visits — most of them to projects that didn't match his brief. The market, he realised, wasn't broken. It was just operating without intent.

In 2018, Real Concept India was founded with one rule — every family we work with sees no more than five shortlisted projects, and we will not show them a sixth.

That rule still holds — 2000+ families later.

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We have never run a single ad. Every family that walks in came referred — and that is the only growth strategy we have ever wanted.

Shiv KumarCEO & Founder

Shiv Kumar CEO & Founder

Know the Founder

A career built on quiet conviction.

Shiv Kumar began his career in 2008 as a junior associate at a Delhi brokerage. By 2014, he had grown frustrated with how the industry treated families — long site-visit days, opaque pricing, and a relentless push toward whichever project carried the highest commission that week.

In 2018 he opened Real Concept India with two colleagues and one rule: never show a family more than five projects. That boutique discipline has placed 2000+ families across Gurugram's premium addresses — without a single paid advertisement.

Today, Shiv personally oversees every consultation. He speaks Hindi, English, Punjabi and a passable Japanese (a habit picked up while working with Krisumi). He cycles to the office most days. He still picks up the phone himself.

8+ Years advising families

2000+ Personal placements

78% From referrals only

Book a meeting with Shiv → WhatsApp directly

Vision & Mission

What we are building toward.

Two short statements that guide every decision we take — from the projects we choose to represent, to the families we choose to take on.

Vision

To redefine how India's discerning families experience real estate.

An industry that operates with the quiet care of a private bank, the precision of a Swiss watchmaker, and the relentless honesty of a family doctor. That is the bar we measure ourselves against — and one we believe Indian real estate is finally ready to clear.

Mission

Match every family to the home that fits their life — not the home that fits our sheet.

We pledge to never show more than five shortlisted projects, to never accept brokerage from a buyer, and to stay in touch long after the keys change hands. If a project doesn't fit you, we will tell you — even if it costs us the sale.

What we do

Real estate advisory & much more.

Beyond placing families into homes, we also help India's leading developers and corporate brands tell their stories better — through a discreet, in-house digital marketing studio.

Residential Advisory

The work we are best known for — placing families into the right home in Gurugram, with end-to-end care from first call to handed-over keys.

Personal shortlist within 24 hours
Chauffeured site visits
Negotiation, documentation, loan facilitation
Post-possession support

Commercial & Investment

Office leasing, retail spaces, pre-leased investment properties, and managed-rental portfolios for institutional and HNI clients.

Grade A office leasing
Pre-leased investment
Retail & high-street
NRI investment desk

Digital Marketing Studio

An in-house team that helps developers and corporate brands tell their stories better — across web, paid social, and content.

Developer launch campaigns
Performance marketing for real estate
Brand websites & landing pages
Corporate brand collateral

A developer looking for marketing partners?

We work with select developers per quarter. Drop us a line and we'll arrange a brief introductory call.

Talk to the studio →

What we stand for

Five principles that shape every meeting.

These are not posters on a wall. They are the rules every advisor at Real Concept follows, with no exceptions.

01

Your interest, first.

If a project doesn't fit you, we will tell you — even if it costs us the sale. This is the only way to earn referrals, and referrals are our only growth.

02

Never more than five.

Every family sees a maximum of five shortlisted projects. Anything more is laziness on our part — and confusion on yours.

03

Developer-direct pricing.

As authorised channel partners, we earn from the developer's marketing budget — not by inflating your price. You will never pay us a brokerage.

04

One advisor, end-to-end.

The person who answers your first call will hand you the keys. No hand-offs, no junior staff, no re-explaining what you want.

05

We pick up the phone.

Six months after possession, when a leak appears or a society payment is unclear — we are still your point of contact. Always.

Have a question for us?

If anything above feels too good to be true, that is exactly the conversation we like to start with.

Send us a question →

The Team

Six advisors. One promise.

Every advisor at Real Concept has spent at least five years on the ground in Gurugram. They know every Sector by number, every project by name, and most builders by first name.

Shiv Kumar CEO & Founder

Founded Real Concept India in 2018

Simran HR Head

People, culture & team growth

Ashish Dhankar Business Head

Strategy, partnerships & operations

Our journey

Since 2018, briefly.

Some moments that have shaped how we work.

2018

Real Concept India founded.

Shiv Kumar opens the studio with one rule — never show a family more than five projects.
2020

First 500 families placed.

Growth entirely through referrals — no paid advertising.
2022

25+ developer partnerships.

Direct relationships with India's leading builders across Gurugram's premium corridors.
2024

Crossed 1,500 families. NRI desk launched.

Dedicated support for buyers across UAE, Singapore, UK and the US.
2026

2000+ families. Still answering every call ourselves.

A focused team, 50+ live projects, and the same boutique promise.

A boutique studio with large convictions about real estate.